Blog
Insights on social commerce, e-commerce tech, and the future of shopping.
·5 min read
Why Doorstep Trials are Changing How India Shops
The doorstep trial model is reducing returns and building trust — here's what we've learned so far.
Read more·6 min read
Video-First Shopping: Why Static Product Photos Are Losing
Short-form video is becoming the primary way shoppers discover and evaluate products online.
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How Sellers Are Growing Their Business on Aromial
Real stories from sellers who switched to video-first product discovery.
Read more·5 min read
Social Commerce in India: Where Things Stand in 2026
The Indian social commerce market is growing fast. Here's what's driving the shift.
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